News & Notices
Renfrew Town Council Approves New Logo and Branding
Posted On: Wednesday, November 15, 2023
The Town of Renfrew is rolling out a new logo and branding materials. The new branding was developed in collaboration with Syntax Strategic Marketing, whose President and CEO is from Renfrew.
“We are excited to unveil the new branding for the Town of Renfrew,” says Mayor Tom Sidney. “The logo has an updated look and reflects the growth and modernization in our community while highlighting our rich history.”
The branding initiative started with a survey in July 2023, circulated to members of Council, staff, and representatives from the local business community. Based on feedback received, Syntax presented concepts to committee members in August, followed by a public survey in September.
“The changes to our visual identity will continue to enhance civic pride and create a brand that attracts visitors, new residents, employers and investors,” says Reeve Peter Emon.
The official motto for the Town of Renfrew will remain “Let It Flourish”, with the new slogan “Bridging Charm and Convenience.” The use of the revamped logo, slogan, wayfinding signage concepts and branding was endorsed by Renfrew Town Council on Tuesday, November 14th, 2023.
“The new logo and branding will start to roll out in the coming months,” says CAO Robert Tremblay. “The wayfinding sign concepts will be phased in over several years with feedback from the Parks and Recreation Master Plan.”